Selling is social.
Social networking sites have been around for some time, but the focus on the medium is something many eCommerce businesses are still embracing. Simply creating a Twitter account or Facebook page won’t cut it; like any other marketing tactic, there needs to be a strategy in place and industry standards to follow.
Social media sites and blogs can help build your position as the “go-to” site for your specific products and services. By communicating with a social media community, you build trust and customer advocates who will help spread the word about your business. But, it’s not just about building brand recognition. With Solid Cactus eCommerce, you can also sell in more places.
Imagine posting to your blog and having this post not only drive traffic to your eCommerce website for its SEO value, but that it actually converts sales. That’s possible with Solid Cactus eCommerce’s “click to buy” technology. When you create products within your store editor, Solid Cactus eCommerce also generates code for add-to-cart buttons and text links that will take customers directly to a pre-populated shopping cart. You’ll be able to place an add-to-cart button on text link on any social media website or blog. Your viewers, fans and followers will be able to not only click to visit your website, but also actually have an item added directly to your cart and check out immediately. Remember the golden rule though: social media is a two-way street. Converse and communicate with your customers in these spaces, too.
Social media selling is possible by promoting your products on:
- Your store’s blog
- Social media sites, like Twitter and Facebook
- Forums and other online communities
- Partner or affiliate sites
